KEB is two brothers who, after several years living abroad, wanted to reconnect with their Quebec heritage. In the summer of 2019, they set off on a canoe-camping adventure in the territory of their childhood. In the heart of the forest, Jérôme, a recent graduate of the John Molson School of Business, shares with Renaud, his director brother, his crazy idea of ​​launching a local brand of rolling papers. 

After several months of research and development in a Plateau Mont Royal studio, KEB, the first Quebec rolling paper company, is born.